The Program

Vanessa Causse will translate the environmental and cultural changes in society which are redefining creation as a new tool for innovating and developing the consumer market to understand Trends for Summer 2020.

Chloë Salmon Legagneur, Director of the Chaire BALI, Biarritz Active Lifestyle Industry project
Aline Gable, Nabaiji Brand Leader for Decathlon
Thomas Batigne, Founder of the Lynxter start-up (young company specializing in developing solutions for additive manufacturing)
Emmanuelle Cardosi, Designer and Founder of CARDO Paris
Dominique Heuillard, Technical Director for Sofileta
and Cristina Chis, Product manager – racing, ARENA.

Now, more than ever, influencers are being touted as marketing’s latest hot tip for attracting target clients. Wondering who these people are? Which social networks they favour? How to formalize partnerships with them? What payment is expected for what kind of results? We’ll provide the keys to defining achievable goals in line with influence marketing strategies in a workshop featuring market statistics and real-life examples from engaging campaigns.

We spoke exclusively with Safia Ayad, founder of the INAYA brand and a high-profile influencer, who has created a community of over 600,000 people.
Exclusive interview and feedback from a unique brand, launched on social networks. A ‘digital native’, whose success relies on offering an alternative to traditional manufacturing and retail networks.

With the strat-up:
Skyboy : Elodie de Loisy, VP Sales & Marketing
Leaf : David Baussart, co-founder & CTO

Emerging social phenomens and creative directions for lingerie collections : colours, patterns, forms